How I made $43,200 in commission off 11 sales calls

First full month back selling high ticket for someone else and I banked $43,200 in commission off 13 booked calls. Not perfect. Not some fake guru screenshot. Real numbers, real close rates, and a real window licker story you need to hear.

I'm on the road to $100k a month in commissions working less than four hours a day on this offer. This is the update.

The actual numbers from month one

Here's what the board looked like.

I had 13 total booked sales calls. 85% show rate. Of the people who showed, I closed 55% of them.

That broke down to 6 total closes. Two were one call closes. Three closed within a day or two after the call. And one guy, the very first person I hopped on before the month even started, took 36 days to close.

So the schedule to close looked like this:

• 36 days
• 7 days
• 2 days
• 2 days
• 1 day
• 0 days (one call close)
• 0 days (one call close)

Each deal paid me about $7,200 in commission. Do the math and that's the $43,200.

Now here's the part most people leave out. Not all of that cash hits your account at once.

"So far about 35K that's actually hit my bank account."

The way this offer is structured, some clients don't pay the full amount upfront. We help some of them get 0% business credit to get through. So the commission gets paid out over time, not all at once. If you're stacking high ticket deals, know this going in. Commission closed and commission collected are two different numbers. Track both.

The guy who ruined credit repair for everyone

One client came in through the normal path. Put 4K down, we build his credit, he gets business credit, then we fund him into a sports facility.

Dude went and bought a house with the credit we fixed for him.

So now he can't qualify for the SBA loan he actually came to us for. We had to pivot him out completely.

That one deal is a big part of why we killed the credit repair and credit readiness side of the offer entirely. We're done with it. If the incentive on the client's side can get hijacked by something as simple as "oh I can finally buy a house now," that's not a stable pipeline. Lesson learned, offer changed.

Doubling ad spend doesn't double results

Month one, we spent $6,000 in ad spend and collected over $150k. CAC around $1,000. High fives all around.

So naturally, double the ad spend next month, right? Wrong.

Month two, double the spend, and we went from 13 booked calls down to 9. Show rate dropped too, only 6 actually showed. One closed, and it was a one call close. A couple more might still land weeks later, but that's not the pattern you want.

"On some level I know as a salesperson, don't blame the leads. We're blaming the leads."

Normally I'd tell any closer that line. Don't blame the leads, fix your talk, fix your frame. But sometimes the leads actually are the problem. We found our page was taking 30 seconds to load on mobile. Of course people were dropping off before they ever saw the offer. We fired the outsourced marketer and I'm taking it over myself with a former client who's now a partner on this.

Repositioning around who actually pays

Here's the real shift. We were targeting people who wanted to open their first sports facility. Turns out the people who pay us the most, close the easiest, and get the best results are people who already own a facility and want to go bigger.

Why. Because the SBA math is completely different.

A first time owner needs at least 10% down plus collateral, or 25% down with no collateral. That's 80 to 100K just for the down payment, and funding can take 90 days to six months.

An existing owner looking to expand can often get up to 500K in SBA funding with no money down, and reimburse themselves inside the first 30 days. Less friction, faster funding, bigger facility, more revenue right away.

That one shift in who we target is the single biggest lever in this whole offer right now.

The window licker call that taught me everything

I had a guy on the calendar, we'll call him Eggy. We ran the projections ahead of time, showed him he'd clear somewhere around 250k a year, maybe half that if we're off, and he'd still replace his income completely. He only needed 30 to 40K down with his house as collateral, and he was fine with that.

He no showed the first call. I blew up his phone. Turns out he thought I was going to hop on and demand 25K before showing him anything.

"Again, window licker. Window licker. That's all I'll say."

I got him rebooked, walked him through the numbers again, and he says it feels too small, he wants to go bigger. Shows me what he's actually picturing.

"I was like, dude, do you have this money? He's like, let me figure it out, dude."

The guy, if he scraped together every dollar he owns, might have 100K. What he wanted to build needed at least 1.5 million down. He even asked if the facility could be built without support beams to cut cost.

"Yeah, if you don't want the roof to collapse, it needs to be built with beams."

He ghosted after that with a "not quite ready to settle" line.

"It's not settling. It's a realistic game plan to get there in three years versus just it being in your head."

That facility he wants is completely doable, just not on day one with no capital and no existing business. This is the exact kind of prospect that wastes your calendar if you don't qualify hard up front. Chase the vision, not the fantasy.

Betting my own skin to hit $100k a month

I'm putting this out publicly because I need the pressure.

"If I don't hit $100,000 per month in straight verifiable commissions, hit my bank account by the end of the year, then I will shave my head and I'm sending everyone inside my mastermind a thousand dollars."

That's 40K plus out of my pocket if I miss. I already spent 30K this month revamping content and another 20K buying Rolexes for three students who hit 50K plus in commission in a single month. Jax hit 74K. Abel hit just above 50K. Nathan hit new heights too. We're all meeting up in Austin next month for that.

Getting back into selling someone else's offer, where it's an actual puzzle to solve instead of a lay down call for my own program, reignited something in me. It's easy to get complacent when every call you take is already warm. Selling a tougher offer, smacking people around on calls again, that's what lit the fire back up.

The bottom line

Real commission numbers mean nothing if you don't track show rate, close rate, and schedule to close separately. Know the gap between what you close and what actually lands in your account. If ad spend doubles and bookings drop, check your funnel before you blame your pipeline. And the biggest unlock in any offer is usually not a better script, it's figuring out exactly who to target in the first place.