I'm deathly scared
of being average.

I grew up one of six kids with five different dads. Broken family. Trailer park with my dad. Flea markets where we never bought anything. My whole childhood felt restricted, and I promised myself my family would look nothing like that.

When I first got into sales there wasn't this whole online space. The world had shut down, I got a remote sales job, and like any impulsive 22 year old I packed my bags and moved from Kansas to Miami. Miami is expensive. I had some natural talent, but my sales were up and down. Some months $10k in commissions. Some months $3k. I was living like I made $8k every month, got into debt, and lived with the stress that comes with it.

Back then my biggest goal was $20k a month, consistently. Where I came from, nobody around me did anything great. $20k a month meant success. And I knew someone had to have figured it out already.

I found a guy who had what I wanted. He was asking $30k. I had never spent that kind of money and I didn't have it. But I had one thought: if you want results you never got before, you have to do things you've never done before. I found the money.

I made sales my whole world. Three months later I hit my first $20k month, and it taught me two things. $20k a month isn't that much money. And the only difference between me and the people making more was the right knowledge and skill set.

Since then I've put $50k more into my own development, read 50+ books on human behavior, and gone deep on psychology and identity. That's what got me past $20k a month and up past $60k.

Sales isn't about convincing someone to buy something. It's about helping someone become someone.

Where selling to identity came from

A neck injury changed how I sell. I couldn't sit for more than 45 minutes without passing out. So I had to get to a yes or a no before that clock ran out. No room for long scripts and endless logic.

I had to go deeper, fast. Straight to who the person is and who they want to become. That constraint is where my whole framework came from. It's the same one I teach every closer I coach.